Global equity funding to private digital health startups grew for the 7th straight year in 2016, with a 12% increase from $5.9B in 2015 to $6.6B in 2016, according to CBInsights.
Not incidentally, the rise of digital health has coincided with rising familiarity and market acceptance of public cloud providers like Amazon Web Services (AWS). Public cloud is what has allowed growing healthcare software companies to get to market faster, scale, and meet compliance obligations at a fraction of the cost of custom-built on-premise systems.
Digital health go-to-market journey
Seven years ago, when digital technology was disrupting established companies in nearly every industry, health IT was still dominated by a handful of established enterprises and traditional software companies. In the scramble to meet Meaningful Use requirements for stimulus funding, healthcare providers and insurance companies moved en masse to adopt EMR, EHR, and HIE systems. A few years later, another scramble began as the insurance industry rushed to build HIX (Health Insurance Exchanges) under Obamacare.
Today, most healthcare software products are delivered as Software-as-a-Service platforms. Except for core systems, customers do not anticipate needing to add infrastructure to host new software products. They expect to access these services on the cloud, and be able to add or remove capacity on demand. While some legacy software products will struggle to modernize their code to run in the cloud, next generation cloud-native products benefit from the inherent competitive advantages of infrastructure-as-a-service.
In a public cloud like Amazon Web Services, you can:
- Spin up servers in minutes
- Get best-in-class infrastructure security off the shelf
- Use compute/storage/network resources that have already been assessed to HIPAA standards, limiting the scope of your HIPAA assessment and removing the burden of maintaining most physical security controls (learn more about HIPAA compliance on AWS in our new eBook)
- Leverage native analytics and data warehousing capabilities without having to build your own tools
- Start small and scale fast as your business grows
Arguably the most important benefit for new companies is the ability to launch your software product into production in a short span of time. In order to comply with HIPAA, you still have to undergo a risk assessment prior to launch, but a good portion of that assessment can rely on AWS’ own risk assessment.
SaaS – not just for startups
The benefits of the SaaS delivery model are not limited to new startups. More established companies — who saw the market shift and took action early — have also benefited from the public cloud.
A top health insurance company recently launched an online wellness and population health management application for diabetes patients. The program combines a number of cloud-based technologies including Big Data, Internet of Things, and Live Media Streaming — all while maintaining HIPAA compliance.
This is all possible because the company hosted its new product on the AWS cloud.
The company also chose AWS because it supports the hyperscale growth of data that must be delivered seamlessly in patient-facing applications that monitor real-time health goals. This kind of data-crunching would be considerably more expensive in an on-premises data centre. AWS also take care of a significant portion of the risk and cost of protecting physical access to sensitive health data.
They didn’t build the infrastructure for the application alone. They relied on cloud automation and a partner (Logicworks).
The value of external expertise for health IT on AWS
The AWS cloud is a new landscape for most risk-averse companies. Established healthcare companies struggle to understand the new responsibility model for security and compliance on AWS, while new healthcare companies just want to get HIPAA compliance “out of the way” so they can move on to growing their business. This is where a partner can help. An experienced AWS consulting partner can reduce the risk of migration and accelerate the process of getting a HIPAA audit-ready environment up and running quickly.
The good news is that AWS has a very robust partner ecosystem for healthcare companies. Visit the AWS healthcare partner page for more information. Or contact Logicworks — we currently manage AWS for companies like Orion Health, MassMutual, and Spring Venture Group with ePHI for more than 50 million Americans.